The money from the 2014 sale of Beats to Apple, contributing to what Forbes termed “the biggest single-year payday of any musician in history,” made Dr. Dre the world’s richest musical performer of 2015. Plenty of things to learn from the man.
7. Don’t Let Grinning-Ass Tyrese Vlog About Your Business
Back when rumors were circulating regarding Dr. Dre and Apple linking up for a billion dollar deal, he and Tyrese apparently got drunk and made a video. And Tyrese did some dumb
shit. Also, Tyrese, you ain’t getting none of that money, stop saying “we.”
“The Apple family near imploded with outrage” over the video.” Not only was it inconsistent with Apple’s famously secretive product launches and buttoned-up corporate image, but Dr. Dre was almost certainly subject to a non-disclosure agreement which he blasted to hell with video, disclosing the deal to the entire internet and dropping a few “
motherfuckers” to boot. Don’t get drunk with Tyrese and post videos, bruh.
6. Let Basketaball Plays Wear Your Headphones
When the headphones debuted in 2008, Beats defied the foundering economy. Flaunting a hefty price tag north of $300 , Beats lured customers away from flimsy $20 earbuds with their signature turbocharged bass and sleek design. As music migrated to mobile, Dr. Dre’s Beats became an athlete’s must-have accessory — Breathe Right strips for the ears, only more stylish, as fashioned by ex-Apple designer Robert Brunner and his firm, Ammunition.
5. Endorse Dr. Pepper
Remember when Dr. Dre was all over this brand of soda? It was kind of a nobrainer, that took way too long to actually happen.
4. Don’t Get Involved In Any East Coast / West Coast Beef
Dr. Dre chose to take no part in the ongoing East Coast–West Coast hip hop rivalry of the time, instead producing for, and appearing on, several New York artists’ releases, such as Nas’ “Nas Is Coming”, LL Cool J’s “Zoom” and Jay-Z’s “Watch Me”.
3. Create Your Own Label
In 1995, Death Row Records signed rapper 2Pac, and began to position him as their major star: he collaborated with Dr. Dre on the commercially successful single “California Love”, which became both artists’ first song to top the Billboard Hot 100. However, in May 1996 Dre left the label amidst a contract dispute and growing concerns that label boss Suge Knight was corrupt, financially dishonest and out of control. Later that year, he formed his own label, Aftermath Entertainment, under the distribution label for Death Row Records, Interscope Records. Subsequently, Death Row Records suffered poor sales by 1997, especially following the death of 2Pac and the racketeering charges brought against Knight.
2. Sign Emienm
The turning point for Aftermath came in 1998, when Jimmy Iovine, the head of Aftermath’s parent label Interscope, suggested that Dr. Dre sign Eminem, a rapper from Detroit. Dre produced three songs and provided vocals for two on Eminem’s successful and controversial debut album The Slim Shady LP, released in 1999. The Dr. Dre-produced lead single from that album, “My Name Is”, brought Eminem to public attention for the first time, and the success of The Slim Shady LP – it reached number two on the Billboard 200 and received general acclaim from critics – revived the label’s commercial ambitions and viability.
1. Make Friends With Jimmy Iovine
It could be argued that Dr. Dre would not be where he is today without Jimmy. They created Beats together. Awarded $70 million to USC to create a unique undergraduate experience, they’ve produced movies together. Linking up with him is probably the smartest thing he’s ever done.