Have you been enjoying Apple Music? Do you prefer it over Spotify/Tidal? Apple acquired the Beats Music streaming service last year in 2014, which pretty much left the Beats Music company’s future in somewhat of a state of limbo. Ever since, the multimedia giant has launched and devoted its promotional time and energy towards its own streaming service, Apple Music. So I suppose it was only inevitable that its next move will be to officially shut down Beats Music.
A statement on the Beats Music support page explains in a little more detail:
“Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now.
All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”
Apple shutting down Beats to push customers to use Apple Music https://t.co/JCcNFMDVxy
— TIME.com (@TIME) November 13, 2015
The company’s CEO Tim Cook said in October that they had 15 million subscribers for Apple Music – of which 6.5 million had started paying while 8.5 million are still in the free trial period.