So who could possibly do mainstream pop better than Taylor Swift? Why not Carly Rae Jepsen? The 29-year-old first exploded onto the pop scene in 2012 with one of the cheesiest songs we have heard hit it big on radio. A hit is a hit however and Carly Rae continues to push her pop sound and is finding major success doing so. Her latest album “EMOTION” is considered the best pop album of the year so far. I decided that after reading tons of reviews I would take a crack at it. When trying to find out what they were going for on this new album her manager Scooter Braun had this to say, “We had the biggest single in the world last time and didn’t have the biggest album. This time we wanted to stop worrying about singles and focus on having a critically acclaimed album.” What about “I Really Like You”? Wasn’t that the sequel to “Call Me Maybe”?
Many listeners are impressed by the 80’s inspiration however reviewers are missing a critical part of the album, Jepsen herself. It’s not surprising to me as she happened to get involved in the pop world on a whim. She is a 29-year-old woman in the real world but in the public she is a teenager that has pushed generic pop songs to find success. This album is great on the production side. Fantastic tracks, her vocals sound good, and the lyrics are a slight step up from what has been released from Carly Rae Jepsen before. What I just described sounds a little safe doesn’t it? Well, it is. This album is safe and they just wanted to create something as clean as possible so she could hopefully receive some praise.
The first track on the album “Run Away With Me” is probably the best track. It shows off her voice, it is upbeat, current, and gets the listener at least a little excited. The rest of the album is playing with an 80’s synth sound but never commits enough to be interesting. Tracks like “Warm Blood”, “When I Needed You”, and “Boy Problems” make me happy the 80’s are long gone. There was some great music in the 80’s but mimicking the bubble gum pop theme doesn’t help move Carly Rae from her previous persona. Its superficial which is expected in the pop genre but at least I can believe when Taylor Swift says she is sad about a guy. Carly Rae Jepsen is a woman who should know better.