Chance the Rapper made history at the 59th annual Grammy Awards earlier this month. Not only did he walk away with Best New Artist, not only did he win the Grammy for Best Rap Performance, but he also won Best Rap Album for his mixtape Coloring Book. Naturally, as one would expect, all of the labels want a piece of him. But it looks like Chano would rather stay indie, even turning down $5-10 million deals to do so.
“Every label is still trying to get him. He’s making too much on his own … He was turning down $5 million advances before, and now it’s like $10 million.” a source reportedly told the NY Post, “He may do something with Apple, but not a label per se … He is going to remain independent.”
In an interview with Vanity Fair, Chance the Rapper explained how he makes most of his money. Same way other artists do, through merch and touring.
“After I made my second mixtape and gave it away online, my plan was to sign with a label and figure out my music from there. But after meeting with the three major labels, I realized my strength was being able to offer my best work to people without any limit on it. My first two projects are on places where you can get music for free. With Coloring Book, Apple had it on their streaming service exclusively for two weeks for free—and then it was available on all the places my earlier work is still available on. I make money from touring and selling merchandise, and I honestly believe if you put effort into something and you execute properly, you don’t necessarily have to go through the traditional ways.”